Crawford, Albany and Megadoor from Maxiflex rebranded ASSA ABLOY Entrance Systems
Maxiflex is a specialist supplier of a comprehensive range of quality, efficient and reliable door and dock loading solutions which includes its renowned in-house Maxiflexbrands as well as the Crawford, Albany and Megadoor high performance industrial doors and loading dock equipment brands under the ASSA ABLOY Entrance Systems banner.
In line with a key strategic decision by ASSA ABLOY Entrance Systems to leverage the company’s size and strength globally, the product brands Besam, Albany, Crawford, and Megadoor will be rebranded to ASSA ABLOY effective 1st December 2017 onwards. Co-branded with ASSA ABLOY for some years, these brands have independently achieved admirable recognition and strength. “It is now time to fully emphasize the power of our offerings as one ASSA ABLOY Entrance Systems organisation,” says Juan Vargues, Executive Vice President ASSA ABLOY and President and CEO of ASSA ABLOY Entrance Systems. “The ASSA ABOY branding is a logical next step in order to enhance clarity and boost market position and brand recognition even further.”
Maxiflex Managing Director, Bram Janssen, explains how their relationship with ASSA ABLOY Entrance Systems started: “In 1994, only four years after first opening our doors for business, we added high-speed doors under the name of Schieffer (which later became Albany Door Systems) to our product range. In 2012 ASSA ABLOY Entrance Systems bought Albany Door Systems and the rest is history. Due to our long years of experience in supplying high-speed doors, ASSA ABLOY Entrance Systems did not hesitate in appointing us as the sole distributer of their Crawford, Albany and Megadoor brands. We look forward to continuing the successful journey with ASSA ABLOY Entrance Systems and supplying our customers with this premium brand which is well-known and has found wide acceptance within the Southern African market.
The rugged high performance ASSA ABLOY Entrance Systems industrial doors and loading dock equipment add value to end-users through reduced energy costs, more comfortable and safer interior working environments, seamless pedestrian and material flow, maximised uptime and improved productivity. Available in a wide variety of configurations and materials, these doors have the capability of opening at speeds of 1m/s, which is four times faster than any other overhead sectional doors currently available.
Based in Spartan on Johannesburg’s East Rand, Maxiflex supplies door solutions for dispatch and receiving loading bays, warehouses, distribution centres, factory entrances and partitioning, shopping centres, freezer and refrigeration rooms, etc. The company’s extensive customer portfolio straddles the automotive manufacturing, food and beverage, hospitality, pharmaceutical and mining sectors across Southern Africa. The Maxiflex team of highly trained and skilled service technicians supported by a countrywide branch network is on-call 24/7 to render quick and effective assistance to ensure minimum disruption to customers’ uptime.
Since opening its doors some 27 years ago to manufacture, supply and install Maxiflex PVC strip curtains, protection screens and impact doors under the name Janssen Products cc., Maxiflex rapidly expanded its product and service footprint. Today the company has cornered the market in the provision of a wide range of world-class quality door and loading dock solutions. Maxiflex holds sole distribution rights for ASSA ABLOY Entrance Systems’ Crawford, Albany and Megadoor brands in the Sub-Saharan region.
Issued on behalf of: Maxiflex Door Systems SA (Pty) Ltd
14a Foreman Street, Spartan Ext. 7, Kempton Park, 1619 | PO Box 8149, Edenglen, 1613
Tel: +27 (0) 11 392 1709 / Fax: +27 (0) 392 6919
Email: firstname.lastname@example.org / www.maxiflex.co.za
Media contact: Marloes Joseph – Marketing Executive – email@example.com